Examples of Promotional Strategies in a Product. The objectives of product promotion are to increase sales, attract customers, improve product recognition and enhance brand identity.

These examples of product strategies show that it’s important to build the best product strategy from the beginning as possible but they also reinforce the importance of constant optimization.

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite ...

For example, brand and product strategies designed to attract runners and other athletes should involve activities that reinforce your brand association with athletics and fitness.

Microsoft is a perfect example of product-centric strategic planning in action. The company’s stock has increased seven-fold since Nadella was appointed CEO in 2014, with its market cap rising ...

All of these assets can be used in a product-led content strategy. But, it’s worth noting that the top area of B2B content marketing investment in 2022 is video at 69%.

On the other hand, successful companies have product development strategies that emphasize strengths and are consistent with a bold vision. For example, based on my observations, Netflix has a key ...

By the end of this post, you’ll have a clearer picture of how to fine-tune your pricing strategy and keep your business ...

Competitive pricing is the process of selecting strategic price points to best take advantage of a product or service based market relative to competition.

New challenges may emerge for an existing product, such as a significant safety signal or an unexpectedly negative view from an HTA body. Key considerations when executing an effective re-evaluation.