When it comes to protecting intellectual property (IP), there are always “miles to go before you can sleep.” A mid-stage ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...

Following its attendance at the World Economic Forum in Davos this January, Brand Finance explores some insights around ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

For example, Crisp’s recent launch of AI Blueprints allows CPG brands to quickly access, analyze, and visualize supply chain metrics through open-source data templates to accelerate time to ...

Discover proven strategies to build incredible mobile app branding. Learn expert tips, best practices, and real-world examples from the best apps! Imagine burning $100,000 on an app that looks like ...

Hindustan Unilever Ltd acquires a 90.5% stake in premium beauty brand ... a strategy of a consistent discipline and doing what's right to make us future fit". "And Minimalist is a great example ...

Take PhonePe, for example: its investment in a team of financial ... This difference in unit economics enables brand newsrooms to invest in depth and quality at a scale unmatched by advertising ...