STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
A new study from the University of Wisconsin of 2,610 Wisconsin high school football players found that wearing soft-shell ...
A new study finds a device designed to help protect an athlete from sports-related concussions may provide a false sense of security.
Max Verstappen has revealed a new helmet design for the 2025 Formula 1 season, featuring an additional star to celebrate his 2024 championship win. Known for h ...
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It's been two weeks since the Denver Broncos Foundation announced an unprecedented move to provide more than 15,000 Riddell ...
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The University of Wisconsin School of Medicine and Public Health says a very important note is this study cannot be ...
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Study finds soft-shell football helmet covers didn’t reduce concussions for Wisconsin high school playersGuardian Cap helmet devices have grown in popularity in recent years, aiming to add protection against head injuries and ...
This year’s Super Bowl was the most fashion-y yet. If the two industries successfully cross over, there’s lots of money and ...
This marks the second time in three years that these two teams will meet on the sport's biggest stage. Their last battle in ...
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