“We are thrilled to kick off the Nike era of Auburn football. I’ve seen firsthand Nike’s commitment ... We’re really excited ...

New York Giants quarterback Russell Wilson has his entire family backing his new brand. The 35-year-old NFL player, 36, and ...

Local high school kids got a chance to hear from Dallas Cowboys defensive tackle Osa Odighizuwa as he made an appearance at the Nike 11-On youth camp.

Ohio State Buckeyes wide receiver Jeremiah Smith has become the latest college star to pass on Nike, signing an NIL (name, ...

Here's what Auburn football coach Hugh Freeze and more said about the Tigers' apparel switch to Nike.

Auburn athletics officially makes the switch to Nike, ending a long deal with Under Armour Auburn's 18-year deal with Under Armour is officially over, paving the way for a new era with Nike branding.

Smith isn’t the first athlete at a Nike school to ink such a deal — women’s basketball star Hailey Van Lith did so while at ...

Auburn previously announced a partnership with Nike and that deal is now in-effect ahead of the 2025 college football season.

Nike is forecasting it will have to pay $1 billion in additional costs because of President Donald Trump’s tariffs, the activewear giant announced Thursday.

Coach Prime shared his support of Deion Sanders Jr.'s pending Nike release of another Diamond Turf colorway.