I always say this, it’s the last sport that’s like the gladiators,” says costume designer Julian Day. A lifelong fan of ...

Sonic Editions is our favorite place to shop for official fan prints, be it imagery from bands or sports. The brand’s F1 ...

Formula 1 merch is racing off the shelves. Whether you're looking for new fits or some killer LEGO collabs, this motor ...

Formula 1 and PepsiCo have announced a multi-year partnership, making PepsiCo an official partner until 2030. This collaboration aims to enhance fan engagement through on-pack promotions, digital ...

Formula 1 has a reputation for being an expensive sport, ... Men's McLaren F1 Team Lando Norris Set Up T-Shirt, £68. BUY NOW. This men's McLaren t-shirt is the same design the team wears on race ...

Formula 1 heads to the Circuit of the Americas in Austin, Texas from October 16 to 19. Tickets are available now on StubHub . A four-day pass has ticket prices starting at $795 and can reach up to ...

The 2025 Formula 1 season begins with a record 24-race calendar, featuring thrilling events like the Monaco Grand Prix from May 23-25. Pool via REUTERS/Luca Bruno (Pool via REUTERS) ...

The announcement comes as Formula 1 continues to diversify its audience and aims to expand its global footprint. Data shared by the sport highlights significant growth among younger demographics, with ...

Alex Palou's name is often mentioned when it comes to INDYCAR drivers who could move to Formula 1. But he — like others — feels right at home.

Formula 1's American dream faces a pit stop as Liberty Media re-evaluates its U.S. strategy. CEO Derek Chang acknowledges challenges in winning over American viewers despite the 'Drive to Survive ...

The audience demographics tell a compelling story: Formula 1’s fan base is now 41 percent female, and 42 percent is under 35 years old. This shift creates unprecedented opportunities for brands ...