Burger King's identity is getting a whopper of a refresh, with its first new logo in more than 20 years. ... Perhaps the fresh design and familiarity could reignite diners' interest in Burger King.

Burger King starting out 2021 with a whole new look. On Thursday, Jan. 7, BK announced its first complete rebrand in more than 20 years — and the resulting imagery looks so sleek and minimalistic.