The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Ferrari is known for its prancing horse logo – a symbol of good luck created back in 1923. The distinct prancing silhouette ...

Their attempt at a modern and progressive rebrand stands in contrast to Jaguar, which retired its jaguar logo last year for a ...

Top 10s uncovers the surprising hidden messages behind iconic brand logos.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

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Catering to new customers, even at the expense of the brand, would surely have been the path to profits. The reason, argue the authors, is that in large consumer-goods companies like General ...

Birla Tyres has introduced a redesigned brand identity, featuring a modern logo and a revamped corporate website. These changes coincide with its recent acquisition by a consortium led by Resolution ...

Birla Tyre has launched a new brand identity with an updated logo and redesigned website, marking its shift under new promoters Himadri Speciality Chemical and Dalmia Refractories. Birla Tyre’s ...

Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

Birla Tyre has announced the launch of its new brand identity, including a modernized logo and a redesigned corporate website, reflecting the company’s renewed direction under its new promoters ...