They’ve taken over your TikTok feed and now Orchard Central. We caught up with Evelyn, Erica, and Emily at Beauty Bakery’s ...

Full glam is taking a step back for the moment as more makeup users in Malaysia gravitate towards lighter looks that feel ...

Hello Kitty and friends are getting a new cosmetic line that is both adorable and affordable, and perfect for Sanrio and ...

We reviewed hundreds of trending products and tools to bring you the best of Shop TODAY's 2025 Beauty Awards. From skin care ...

said the ignorant Gen Z. However, after seeing the results of my first 8-hour ... This is all thanks to the bamboo powder in its ingredients list; shine is controlled all day and the appearance of ...

Kylie Pressed Bronzing Powder, £21, Boots Credit: ... Gen Z and Gen Alpha alike, ... Rare Beauty Soft Pinch Matte Bouncy Blush, £23, ...

They’re also behind the rise of the second-hand market, which is expected to hit US$329 billion globally by 2029. With 40 per cent of Gen Z — the highest rate of any age group — shopping ...

If you’re thinking velvety cloud skin, sunkissed blush, ... this unique balm-to-powder formula helps absorb oil and comes in over 20 ... You may have heard that Gen Z is anti-eyeshadow, ...

A full rundown on Dior's new Lip Glow Butter and Rosy Glow Blushes, including how they wear on skin, the shade range, and if they're worth the $40+ price tag.

As the first members of Gen Z step into leadership roles, they’re also bringing with them a fresh focus on transparency, empathy, and purpose at work. For Parvez, this means creating meaningful ...

A Politico article highlighted the shortcomings Gen Z has when deciphering fact from fiction in the online age, posing the question of whether they are the "most gullible" generation.

In a world that seems to demand constant evolution, Gen Z is redefining what "success" really means. Gone are the days of rigid 9-to-5 jobs, picket fences, and obligatory annual raises.