Though generic drugs represent more than 90% of dispensed prescriptions, generic drug manufacturers continue to face pressure from drug distributors, pharmacy benefit managers, and competitors ...

Using a generic marketing strategy, a membership-based association defines the messaging and approach to ensure category cohesion and oversee tactical day-to-day planning, content, and campaigns.

Drugmaker Viatris beat Wall Street estimates for third-quarter profit and revenue on Thursday, helped by strong demand for its new generic asthma and ADHD drugs, among others, sending its shares ...