Driven by a 6% rise in price/mix and cost controls, Coca-Cola grew profits despite a 1% global volume dip. In Asia, volumes fell 3%, with gains in South Korea and the Philippines offset by declines in ...

U.S. stock futures pointed to a flat open after a mixed session on Wall Street Monday, while international equity markets ...

Discover how Capgemini scaled its global marketing impact with Propolis—boosting team performance, enhancing strategic alignment, and driving measurable growth through expert insights and B2B ...

Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials ...

WPP has unveiled the continuation of its global marketing partnership with The Coca-Cola Company.

Former agency executives from Dentsu, Kantar, and Nielsen who now work at a startup focused on marketing mix modeling (MMM) believe they have developed a way to enable small and medium-sized ...

In her current role, Runa oversees the complete marketing mix, including digital marketing, content strategu, communications, marketing progams and analytics. Her leadership has been instrumental in ...

Variety Announces 2025 Entertainment Marketing Summit Programming Featuring Issa Rae, Nicholas Sparks Leading marketers across Universal Pictures, Netflix, Sony Pictures and Neon will also ...

Stellantis is tweaking the duties of its existing marketing team while it looks to fill several key positions. Lucy McLellan, senior vice president, global chief marketing and communications ...

Press Release Turo, the world's largest peer-to-peer car sharing marketplace, today announced a strategic partnership with marketing analytics pioneer and growth co-pilot Mutinex to leverage its ...

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.