The AAC is rebranding itself as part of a wide-ranging effort to fuel growth and elevate its position in a quickly changing college-sports landscape.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more ...

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," ...

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic Conference is taking matters into its own hands to stand out among its ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The league heretofore known as the American Athletic Conference—which had desperately tried to sell itself as part of a ...