Plans have been submitted to turn a shop on High Street into a bar and kitchen with virtual golf gaming spaces.

Just when it looks like golf equipment manufacturers have have run out of ideas, a handful of new ideas seem to pop up out of ...

This week on the DP World Tour and PGA Tour, players are already getting ready for 2026 by putting new clubs into play.

Per PGA Club tracker, 54 Odyssey putters are currently gamed at the tour level, the most of any brand by some margin, meaning ...

GolfMagic, an industry leader in golf news and equipment reviews, is excited to announce the signing of Georgina Black ...

A complete list of the golf equipment Ben Griffin used to win the PGA Tour's 2025 World Wide Technology Championship.

On this week's episode of GOLF's Fully Equipped, Callaway's Johnny Thompson recalls stories from working on Phil Mickelson's ...

Self-disruption is a choice even for companies that created an industry. This is the story of how the robots came for golf.

While the golf and entertainment experience at the sprawling Atomic Gulf Las Vegas is important, as anyone who has ever spent ...

In photos, it’s clear McIlroy is swinging a yet-to-be-released TaylorMade Qi4D driver. Fleetwood, meanwhile, appears to have ...

Both Rory McIlroy and Tommy Fleetwood are among six pros gaming TaylorMade's new Qi4D drivers in Abu Dhabi this week.

The aftershocks of the ‘Trump tariffs’ have begun to shake the global golf equipment market. As U.S. President Donald Trump ...