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Which coffee roast tastes better is up to personal taste preferences. Of course, how you choose to take your coffee (cream, sugar, etc.) will also impact its taste and enjoyability.

Bad instant coffee is easy to find, but good instant coffee is worth hunting down. These are the best brands to seek out for a better-tasting beverage.

Some people are more susceptible to this taste perception than others, though. “It’s not universal that coffee tastes better if someone makes it for you,” Saltz says.