Columnist John D. Wagner explains why gross profit margin should not rise or fall with sales and reasons that it could.

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The formula for gross profit is simple: ... Gross Profit Margin (%) = (Gross Profit / Revenue) x 100. Where: Gross Profit is the total revenue minus the cost of goods sold (COGS).

The company's latest quarterly gross margin was 66.5%, while it has consistently reported a higher gross profit-to-sales ratio in the 69%-70% range between FY 2013-2019.

Margins can be computed from gross profit, operating profit, or net profit. The greater the profit margin, the better, but a high gross margin along with a small net margin may indicate that ...