By E.N. Yaw YEBOAH“A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead.In Ghana’s advertising and marketing circles, “strategy” is often treated as the ...

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through ...