Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business ...

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Looking for engaging marketing methods that don't break the bank? Drum up attention for your Tampa Bay business with these cost-effective marketing strategies.

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

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3. Novelty guerrilla marketing strategies Rockstar used unorthodox techniques such as hiring artists to create GTA 5 murals on city walls, leaving them sometimes unfinished to generate intrigue.

Guerrilla marketing embraces unusual and, hopefully, entertaining or intriguing strategies to spread the word about a new product. It can work if it's done with finesse.

One such strategy is guerrilla marketing, a creative and unconventional approach that captures consumer attention in unexpected ways.

One such strategy is guerrilla marketing, a creative and unconventional approach that captures consumer attention in unexpected ways.