As Netflix gears up for a new Kuromi-centered show, Sanrio explains its shift in mascots to embrace the scary-cute trend.

The new physical editions of Hello Kitty Island Adventure will release on August 29th in North America, Europe, and Asia. For ...

Sanrio has had many amazing and kawaii collaborations over the past several years, but these 10 crossovers need to happen ...

Tom Sachs didn’t bother to get permission from Hello Kitty’s owner, Sanrio, before he installed his enormous Hello Kitty sculptures in front of Lever House. “I think it’s better to beg for ...

THE BAY AREA’S FIRST character cafe opened in Westfield Valley Fair to hundreds of excited fans. The Hello Kitty Cafe opened Friday as the mall continues ...

We initiate coverage of Sanrio, a Japanese firm best known for character merchandise, most famously Hello Kitty. Sanrio has an asset-light model, due to royalties making up about half of total ...