True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...

How do you create valuable content that can change hearts, minds, and actions? Who are some of the most effective and least effective content marketers? The great promise of digital marketing -- ...

Do not try to “pivot” as people may have ... However, if you give up, as we are moving so fast in digital marketing, you will be moving backward. You are not alone and will get work, just ...

Digital marketing involves working across a lot of social media channels. It’s about communicating to your customer what you do. It involves creating content, brand strategy and working on fan ...

Let’s break down how AI is changing the face of digital marketing in five major areas ... users have done — it predicts what they’ll do next. Through predictive analytics, marketers can ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

There are people out there who know how to harness websites effectively for marketing and social media. Very few know how to do this. But you will. In this comprehensive, five-course diploma program ...

KALAMAZOO, Mich.—Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted by Purdue University Northwest College of Business, after ...