The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay relevant, it’s no longer just about having the biggest ad budget or the most ...

The answer often lies in the gap between insight and execution. Too much creativity without data leads to fluff, and too much ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

The line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume ...

After nearly 50 years in the book business—as a literary agent, book publisher, market researcher, and journalist—Jo Henry ...

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There are plenty of career opportunities in the field of Digital Marketing - Digital Marketing Manager, SEO Specialist, Content Marketer, Influencer Marketing Specialist, etc. to name a few. The ...

When holiday weekends roll around, most people think beaches, parks, or backyard barbecues—but the savvy food lovers among us ...

"This entire industry is going through a metamorphosis, a transformation," says Anindya Khare, Marketing Head at Zee Media ...