Tanvir A Mishuk worked as case co-author with Philip Kotler DHAKA, Bangladesh, Jan. 18, 2023 /PRNewswire/ -- Nagad, Bangladesh's favourite mobile financial service provider, has been featured as a ...

Philip Kotler, widely recognized as the dean of America’s marketing professors, shares his insights on what's next for marketers... from defining their target to creating the optimum role of AI.

Philip Kotler is recognized worldwide as the father of modern marketing , thanks to his model of the 4Ps: Product, Place, Price and Promotion . Today he tells us what to add to this model to be ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and Gillette, which force-fitted purpose into their branding, experienced ...

Philip Kotler profoundly influenced the field of marketing with his best-selling 1967 book, Marketing Management. Now in its 15th edition, the text has become the world’s top choice for teaching ...

Two case studies on the country's largest mobile financial services (MFS) provider Bkash have been featured in the local edition of Dr Philip Kotler's ‘Essentials of Modern Marketing,' the world's ...

Two case studies of mobile financial service provider bKash have been featured in a local edition of "Essentials of Modern Marketing", a marketing book written by professor Dr. Philip Kotler ...

Nagad, a mobile financial service provider of the Bangladesh Postal Department, has been featured as a case study in the Bangladesh edition of the upcoming book titled “Essentials of Modern Marketing” ...

Nagad has become a compelling case study for Kotler, popularly known as the "father of modern marketing", for its zeitgeist innovations and effective marketing, which moved the needle for the way ...