Trip.com Group, the online travel agency operator, reported Q1 results on May 19th after market close. Find out why I remain ...

Inbound tourism to China has become Trip.com Group’s fastest-growing segment, thanks to favorable policy changes.

and mobile marketing are digital marketing methods that enable businesses to reach clients online where they spend much of their time. Email was a major leap forward in digital communication, enabling ...

They have a whole academy teaching the inbound methodology and a phenomenal content cluster covering every marketing topic imaginable—no wonder they're leading the SaaS pack. Canva: The breakout ...

Even if the term “inbound calling” doesn’t ring a bell (pun intended ... By investing in “self-serve” methods of support, like a good FAQ page and easy-to-follow instructional resources, you empower ...

In the marketing world, starting a new business can feel like venturing into unknown territory. Nearly half of startup owners handle marketing duties solo due to budget constraints, the challenge is ...

This paper describes the approach to extend, evaluate, and implement the mRMR feature selection methods for classification problem in a marketing machine learning platform at Uber that automates ...

Digital marketing can be more cost-effective than traditional marketing methods. It’s important to track, measure, and analyze key metrics to assess the effectiveness of digital marketing ...

Digital marketing is a broad term that includes different ways to promote products and services using digital technology. To understand it fully, it helps to know what marketing is in general.

The methodology behind it is the concept that customers want authentic, meaningful relationships with the companies they work with—inbound marketing helps create those connections. Rather than ...