The trend takes inspiration from a 2001 Hindi film of the same name, and it has creators styling themselves in Indian bridal hair, makeup and outfits to the beat of one of the movie’s songs.

Inspired by the 2001 Bollywood film "Asoka," starring Kareena Kapoor, the Asoka makeup trend involves makeup artists, content creators and influencers dancing to the tune of one of the film's ...

This makeup trend proves all the usual notions of Indian makeup are wrong; we see actors and creators sporting softer, muted tones and championing their natural skin.

“Indian makeup trends are beautifully merging traditional charm with contemporary flair,” says Avni Sricharan, Co-Founder of Defi Beauty.

If you’ve been saving those neon liners and bright eyeshadow palettes for a rainy day (pun intended!), now’s the time to get ...