Special thanks to OpenArt who sponsored this video 💙! What if your influencer never asked for payment, promoted your ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

WASHINGTON — Health Secretary Robert F. Kennedy Jr. and other administration officials are vowing a crackdown on deceptive ...

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important gap in ...

The internet is in its 'bridal era'. Between sponsored posts to discounts from vendors, the opportunities to build your brand ...

Social media platforms are the perfect place to connect with your audience, boost brand awareness, and drive shoppers to your website. But, without a plan, it ...

Despite uncertainty, UK ad spend is climbing, with budgets in the second half of the year shifting towards social media, ...

Growing up, Sofia DelGiudice never imagined her father’s annual back-to-school tradition would be a pivotal moment in her social media career.

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...

Lucy Hardie has received funding for public health-related e-cigarette research from the University of Auckland, Maurice & Phyllis Paykel Trust and the Auckland Medical Research Foundation. She is an ...

Unilever is turbocharging its influencer marketing efforts in an attempt to make products like Dove soap go viral on social media—and it’s using artificial intelligence to do it. Currently the company ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...