Opinion: Dish Network senior corporate counsel Cassidy Merriam writes that companies working with influencers for marketing ...

In the era of AI-generated content and ultra-niche micro-audiences, you might think follower count has lost its shine. B ...

Influencer marketing in the B2B space cannot be focused on short-term tactics; it's about building long-term relationships with key opinion leaders. ... discussions and presentations.

As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

A startup pitching a new model of influencer marketing just raised $3.9 million. Read its pitch deck. ... The slide briefly breaks down what the company has set out to achieve.

Influencer marketing enables reaching potential customers at every stage of the decision-making process, from when they first become aware of a brand to when they are considering making a purchase.

In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with ...

Nestled in the pulsing heart of Los Angeles, where creativity meets technology, lies a revolution in digital marketing—Runway Influence (RWI). From this urban crucible, RWI harnessed the power ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Influencer marketing is the perfect way to do just that. Jason Hall is Founder and CEO of FiveChannels , specializing in creating brand awareness, traffic and lead gen, marketing funnels, and more.

Influencer and social-media marketing company Later said Friday that it had bought Mavely, a platform known for paying commissions to social-media creators for the sales they directly generate ...