In the era of AI-generated content and ultra-niche micro-audiences, you might think follower count has lost its shine. B ...

Opinion: Dish Network senior corporate counsel Cassidy Merriam writes that companies working with influencers for marketing ...

Influencer marketing in the B2B space cannot be focused on short-term tactics; it's about building long-term relationships with key opinion leaders. ... discussions and presentations.

As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Nestled in the pulsing heart of Los Angeles, where creativity meets technology, lies a revolution in digital marketing—Runway Influence (RWI). From this urban crucible, RWI harnessed the power ...

Influencer marketing is the perfect way to do just that. Jason Hall is Founder and CEO of FiveChannels , specializing in creating brand awareness, traffic and lead gen, marketing funnels, and more.

Influencer marketing enables reaching potential customers at every stage of the decision-making process, from when they first become aware of a brand to when they are considering making a purchase.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Influencer marketing also requires brands to pay influencers fairly. If you don’t pay your influencers what they deserve, they won’t promote your brand in the vision you want them to.

Restaurant brands increased their leverage of influencers on social media to promote products in 2024. The influencers resonated with the Gen Z demographic and helped position brands top of mind ...

Indeed, influencer budgets have a massive range, from nano influencers with 2,500 or so followers for around $100 apiece, to macro influencers, with 500,000 to 1 million followers, that run in the ...