In today's rapidly evolving economic landscape, uncertainty has become the new norm. Global events, technological advancements and shifts in consumer behavior have combined to create an environment ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

Founder and CEO of Glewee, the fastest and easiest all-in-one platform to connect, collaborate & execute influencer marketing campaigns. Whether you're scrolling, double tapping or sharing, the rise ...

Are we genuinely prepared for the moment when the content we ride turns against us?Source: © Vitaly Gariev UnSplash IAB South ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Over half of brands want extended brand reach and hope to achieve this through influencers. But are current influencer programs delivering the value they could be? The 2018 Sprout Social index shows ...

In 2022, the influencer industry reached $16.4 billion. More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion ...

Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new research from Sprout Social. Moreover, trust is on the rise, with 30% saying they ...

Today, everyone has a way to monetize their own content. The way that influencers are able to participate in brand campaigns has become vastly different now compared to five years, or even one year ...

Influencer marketing has become a powerful tool for marketers over traditional advertising techniques. An influencer today is a person who has the power to affect the opinion of others and get them to ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...