Her blossoming brand now sells exclusive cowboy hats for $285 each. "My hats are 100% leather cowhide material, and they are all one-of-one hats. That's why we don't have these super huge drops ...

Halle Dyer heats a branding iron to burn a “Yellowstone” fans initials into a straw cowboy at the Stagecoach Country Music Festival in Indio, Saturday, April 26, 2025. (Photo by Fielding Buck ...

Bruno Mars‘ brand Ricky Regal and Stetson reunited for their second collaboration, creating the 10X Straw hat inspired by Western style and the cowboy core aesthetic. The style reimagines the ...

Stagecoach 2025: ‘Yellowstone’ fans line up to wear the Dutton brand Inside a small booth festivalgoers can score straw cowboy hats for free with their initials branded into them.