A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief ...

This Mother’s Day, MARKETING-INTERACTIVE speaks to female leaders across the region who are not just managing both roles - ...

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

Tubi positioned itself as a platform purpose-built for streaming advertising during its presentation at the Interactive Advertising Bureau ... strategies propped up brand results, serving as examples ...

In-game advertising has opened up a whole new playing field for brands. But marketers have yet to unlock the channel’s full ...

In a world of second screens, shorter attention spans and a changing media landscape, the playbook for sports marketing is ...

"Clair Obscur: Expedition 33 is a certified hit, officially selling more than one million copies," Rhys Elliott, head of ...

The first 100 days of Donald Trump's administration reveal a departure from historical norms. The Liberation Day tariffs ...

New software solution enables property managers to customize guest TV experiences while creating additional revenue streams ...

Legally Yours' by Manasi Chaudhari, Founder of the Pink Legal platform, is a simple and accessible guide that helps women in ...

For example, knowing target audiences watch ... linear TV to digital-first platforms, according to the Interactive Advertising Bureau's annual revenue report released last week.

Peloton is already the category leader in connected cardio, as evidenced by our strong NPS scores and by the millions of members who engage in our cardio disciplines. In Q3, all our cardio hardware ...