Few rebrands have caused as much controversy in recent years as Jaguar's new look. While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over their woke pink “rebrand”. The iconic British motor giant sparked outrage in November ...

JAGUAR’S controversial new concept car has finally been revealed in person for the first time – sparking intense debate ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.

CINCINNATI (WKRC) - Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Jaguar claims their rebranding strategy follows the vision of its founder, Sir William Lyons, in its pursuit of originality. A series of logos, emblems, ...

Automotive News Video: Jaguar’s rebranding sparks controversy Jaguar is undergoing a significant rebranding, debuting a concept at Miami Art Week marking its shift toward a more upscale identity ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the UK royal family, it's latest rebrand has stoked controversy.

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of ...