Johnnie Walker has many whiskies worth a look, but few command the respect of its Blue Label. Its Green Label also gets ...

This article examines Johnnie Walker's marketing foundations including the distinctive bottle shape and label colors. Read ...

Diageo said Chief Executive Officer Debra Crew stepped down after two years in the role, as the world’s largest spirits maker ...

For almost 100 years, Johnnie Walker has been committed to expanding the traditions for both golf and Scotch occasions. In 1926, Johnnie Walker introduced its 'hole-in-one' program, offering a ...

Not only is Johnnie Walker donating $1 from each bottle produced to two women’s causes — for a total of $250,000 to the Monumental Women nonprofit, ...

Johnnie Walker, which is owned by liquor giant Diageo (), said Monday that it will launch a special edition of its Black Label blend next month featuring the female logo. "As a brand that has ...

For Johnnie Walker's global ambitions, Molavi says, the iconic "striding man" logo makes for an effective symbol. "When you look at today's striding man, he's just a silhouette," Molavi says.

Johnnie Walker recently unveiled its newest innovation, Johnnie Walker Blonde, at the Island Block Party in Lagos, bringing a ...

Starting next year, Johnnie Walker fans will be able to pour their whisky from a planet-friendly bottle. On Monday, Diageo (DEO), the British spirits company that owns the brand, announced the ...

The evening attracted a diverse mix of influential figures, including AmaPiano sensation DJ DBN GOGO, actor Senzo Radebe from ...