The Matcha Tokyo has opened its flagship store in the country at the SM Mall of Asia, and at the heart of its biggest branch yet lies a serene “Karesansui” or zen rock garden, a distinctively Japanese ...

Matcha is clearly having its big moment. Once just a traditional Japanese drink, it has now become a global favourite. People love it not only for its unique taste but also for the appealing aesthetic ...

Matcha for drinks at Kettl Tea in Los Angeles, California. The rising popularity of the powdered Japanese tea, especially on social media, has led to global shortages.

Sanya Malhotra shares her love for matcha on Instagram, while influencer Ankush Bahuguna isn't a fan. Discover matcha's health benefits and cultural appeal.

At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink's social media stardom. Of the 25 types of matcha ...

Matcha ado about something: Why more people are consuming the Japanese powdered green tea in India Updated on: 29 June,2025 08:53 AM IST | Mumbai Nasrin Modak Siddiqi | [email protected] ...

Are you seeing matcha everywhere? Non-traditional uses of this "trending" ingredient, like a matcha biryani, have gone viral on social media.

Starbucks is adding extra charges for extra ingredients, like pumps of syrup or scoops of matcha. I say, it's about time! Beata Zawrzel/NurPhoto ...

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As matcha’s profile rises, so too does the presence of lower-quality substitutes — powders that resemble matcha in colour but lack its nutritional properties and distinctive taste profile.