Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Video“Memo to the audience: The future of marketing is not an extrapolation of the past.” Actually, memo to anyone and everyone looking for insight on how to succeed in today’s crazy ...

The birth of Modern Marketing – Professor Kotler has witnessed numerous transformations in the theory and practice of marketing since earning his Master’s Degree in Economics from the University of ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

Philip Kotler: When I wrote the book in 1967 it was a reaction to the existing marketing textbooks, which were not decision-oriented. Most of these books would list the five attributes of a good ...