Article citations More>> Kotler, P. and Keller, K.L. (2005) Marketing Management. 12th Edition, Pearson Education. has been cited by the following article: TITLE: Marketing Research Problem: Failing ...

General Management - It's been called selling the invisible—delivering intangible services as a core product offering. But invisibility, or intangibility, is just one factor that distinguishes ...

Malik Beasley thrived on the basketball court last season for the Detroit Pistons while coping with a federal gambling investigation and more than $8 million worth of financial problems that ...

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Businesses and other organizations need managers at every level. If you’re hoping to lead a team or an entire company in the future, earning a bachelor’s degree in business administration may ...

The technical route of this study starts from the background of smart tourism. Then the theory of tourism intelligent marketing management system is constructed based on the process of information ...

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