Article citations More>> Kotler, P. and Keller, K.L. (2005) Marketing Management. 12th Edition, Pearson Education. has been cited by the following article: TITLE: Marketing Research Problem: Failing ...

The technical route of this study starts from the background of smart tourism. Then the theory of tourism intelligent marketing management system is constructed based on the process of information ...

Malik Beasley thrived on the basketball court last season for the Detroit Pistons while coping with a federal gambling investigation and more than $8 million worth of financial problems that ...

When marketing calves, buyers can visually observe some indicators of quality and management for themselves — characteristics like frame, muscling, hide color, fill, fleshiness, castration, horn ...

Salesforce today introduced Marketing Cloud Next, a significant update to its marketing platform that embeds autonomous AI agents across the entire customer funnel. The company says the product ...

New Federal Milk Marketing Order Reforms Take Effect Over the weekend, the most sweeping updates to the Federal Milk Marketing Orders in over two decades officially took effect, impacting how milk is ...

Kumar, N., Scheer, L., & Kotler, P. (2000). From Market Driven to Market Driving. European Management Journal, 18, 129-142.

It opens to a patio overlooking a spa, pool, and mature landscaping that gives the property a retreat-like atmosphere. “The actual land and the landscaping and the location is just completely over the ...

Sam Riter was appointed managing director and global head of marketing and client relations at alternative investment manager Oaktree Capital Management. Based in New York, Riter will be ...

Influencer marketing surges: Here’s what the numbers say In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout ...