Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Critics of capitalism are not in short supply. Most are well-intentioned, but many are badly informed and make their arguments so poorly that capitalism can ignore them. But when the critic is ...

Video“Memo to the audience: The future of marketing is not an extrapolation of the past.” Actually, memo to anyone and everyone looking for insight on how to succeed in today’s crazy ...

The birth of Modern Marketing – Professor Kotler has witnessed numerous transformations in the theory and practice of marketing since earning his Master’s Degree in Economics from the University of ...

They also have heightened expectations of business and its potential to improve the world, according to Philip Kotler, the S.C. Johnson & Son Professor of International Marketing, whose 47th book, ...