When the LSU baseball team lifted its eighth championship trophy Sunday, it symbolized the end of a consequential era for college sports: the beginning of name, image and likeness (NIL). New rule ...

The impact of LSU student-athletes on the NIL landscape continues to shine across the country and now expands even further. From a recent Prime Video docuseries to innovative partnerships and ...

Tuesday marked the beginning of revenue sharing's impact on college athletics. Louisiana State can now directly pay ...

LSU Athletics will utilize their subscription service to directly benefit the collective, generate NIL funds.

NIL could have far-reaching implications on the trading card industry.

A new docuseries about the impact of NIL deals in college sports is coming next month.

The skyrocketing fame of LSU athletes and NIL's impact on college sports in general will be the focus point of "The Money Game," a new docuseries from Prime Video.

The NIL era of college sports has begun to impact the MLB draft in a major way, with teams now competing with college programs for players.

The new Unrivaled basketball league is jumping into the NIL space as well, with LSU star and rapper Flau'Jae Johnson coming aboard through a partnership.

Social media star and retired LSU gymnast Livvy Dunne returned to the SI Swimsuit Issue for a third year and is ready to continue making an impact.

Prime Video says ‘The Money Game’ will examine the impact of NIL rights on college athletics, as seen through the eyes of some of the top athletes at Louisiana State University (LSU).

LSU Athletics and Playfly Sports have announced that LSU GOLD, the athletic department’s award-winning premium content subscription service powered by WMT Digital and Sport & Story, is being ...