When creating a brand identity, some would say the most important job is to make sure the design is totally unique in order ...

The book reviewing platform has ditched its minimalist logo for a chunky font with a hint of whimsy. Goodreads just got its ...

For instance, Canon's logo uses sharp corners to indicate the level of precision its products boast, while Tumblr's logo highlights the company's minimalist aesthetic. We used the fonts of some of ...

While a firm’s brand is made up of more than just the visual identity—logo, color palette, fonts—aesthetics do play a huge role overall in the process of branding. Simply put, your brand’s ...

Gauvin advocated for an ad hoc committee to be formed, to help select the new, high resolution logo and city font styles and colors. Some councilors suggested a survey of residents, instead.