We wanted it to feel as if it had been baked—like, literally, the logo just came out of the oven.” [Image: courtesy King’s Hawaiian] King’s Hawaiian’s former logo, adopted in 2018, included a thin, ...

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King's Hawaiian is marking its 75th anniversary with a brand refresh, complete with a new logo and retail packaging in July.

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The post King’s Hawaiian rebrands logo for 75th anniversary appeared first on AsAmNews.

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King’s Hawaiian is undergoing a rebrand to celebrate its 75th anniversary. The new packaging features a red, yellow, gold and ...

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King's Hawaiian, maker of sweet buns and rolls that come in distinct bright-orange packaging, is retooling its branding as part of its 75th anniversary.