What used to bind us—customer to brand, employee to company—is fraying. It's time for leaders to restrengthen the bond.

Brand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries ...

QUALITY Street chocolates are already on sale in supermarkets making for the perfect end of term gift. The treat-filled tubs, ...

As a small business, the way you package your products can make a lasting impression on customers. It can even mean the ...

To get a car tattooed on your body, you have to be in love with it. Really, really in love. Here are the car brands people ...

Agoda CEO Omri Morgenshtern believes the best loyalty program for travel companies is simple: just keep prices low.

Carnival Cruise Line’s new loyalty program angers some customers. ‘One of the dumbest things I’ve ever seen.’ The cruise company is making changes that will put greater emphasis on how ...

Loyalty over royalty, but… Shanieka Ricketts rejected offers to switch allegiance, husband/coach highlights challenges for field event athletes ...

Man claiming loyalty to ISIS scouted Oklahoma's football stadium for terrorist attack, per court records Landon Kyle Swinford scouted Gaylord Family-Oklahoma Memorial Stadium as a potential target ...

A shakeup to the Starbucks Rewards program, eliminating the 25-star bonus for those who bring in reusable cups, is the latest change under CEO Brian Niccol.

Disney+ Perks is a brand new loyalty program rolling out in the US that brings 12 benefits to subscribers of Disney’s streaming service.

NBC News White House Correspondent Yamiche Alcindor joins Meet the Press NOW to report on President Trump’s flurry of pardons. Governor Gretchen Whitmer (D-Mich.) responds to President Trump’s ...