Zillow research states that rich hues of green, blue, gray and terra cotta are more appealing to buyers than plain white walls.

Reinvigorate your living room with a fresh and soothing color palette of limestone, lichen, and sage. Choose a subtle shade ...

But new Zillow data finds that painting your home in richer, more memorable colors, like a deep olive green, can actually boost a home’s sale price, not decrease its chances of selling. According to ...