GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

AI startup Hightouch has raised $80 million on a $1.2 billion valuation for marketing tools powered by machine learning and ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

Yes, the United States loses $85 million minting the penny. But what if we thought of it as a marketing asset, part of Brand ...

Universal Destinations' exec Alice Norsworthy breaks down the emotion, guest previews and multiple platforms (like the Super Bowl) to tell the story of the first big U.S. theme park launch in two ...

More and more B2B deals are happening in DMs. Here's how to unlock this untapped potential for your business and leverage it ...

Changing Role in Digital Marketing Khushboo, a global digital marketing expert with over five plus years of experience ...

Also, a trend to keep an eye on is long-form video content. Platforms like YouTube and LinkedIn are proving that audiences ...

As AI technology continues to evolve, its impact on marketing will only grow. Future advancements are likely to bring even ...