Next, shortlist influencers using data points—e.g., their affinity to your audience, activity levels ... you identify relevant influencers for your marketing campaigns. Use the insights from your ...

Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full ...

Databricks has launched data intelligence for marketing. Takeaway Points Databricks has launched data intelligence for marketing. Marketing teams of all sizes can use Databricks to increase the value ...

Both tracks focus on understanding the impact of marketing activity on consumers and firms ... Brand management; competitive advantage; data analytics and analysis; pricing and promotion; channel ...

Students will be engaged in analysing a number of cases, doing numerical problems, as well as analysis data ... a Better Market Focus, Newbury Park, Sage. Please note that during 2020/21 academic year ...

Marketing Intelligence and Real-Time Campaign Monitoring, Powered by Snowflake, will enable joint customers to unify fragmented marketing data across sources and teams and ensure campaign compliance a ...