Families who successfully created dynasties have lasted for centuries and even shaped the biggest events in world history. And these influential families called the shots in several areas. They are ...

The government is not going forward with plans to restrict alcohol advertising in the UK, though it does intend to adjust alcohol labelling.

From AI driving the bus to data mania back in style, PPC Advertising is turning into an entirely new ball game.

Opinion: Legal scholar John Shu says a ban or restriction on direct-to-consumer drug advertisements would be illogical and ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a ...

This is especially risky in spaces where people feel psychologically safe. Whereas users are typically wary of TV advertising ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad ...

Ads are a significant change from WhatsApp’s original philosophy. It will collect some user data but won't touch contents of messages or whom users speak with.

Uber's ad business has hit a key $1.5 billion revenue run rate target. It's pitching bespoke ad formats and ways to target ...