True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.

"For more middle funnel sequences, we commonly see drip sequences used heavily to keep the client top-of-mind in the user's mind," DataTech Solutions Team Coach at WebFX Pete Connors explains. This ...

The traditional marketing funnel, which guides customers from awareness to advocacy ... AI is transforming this landscape through automation, deep data analysis and hyper-personalized customer ...

B2B digital marketing struggles with rising costs and fragmented efforts. Intent Amplify™ combines AI, multichannel ...

Ironmark has acquired Vista One, a franchise-focused digital marketing agency specializing in lead generation and social ...

Successful integration is key for effective multi-channel marketing automation. Having disparate systems for email, social media, and the like is not enough. These systems must communicate and ...

A key factor in Klaviyo's recognition is its intelligent automation capabilities ... analysis, funnel tracking, and cohort analysis. These metrics help brands understand purchasing trends and refine ...