When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

We know that customer needs and preferences are constantly evolving and growing more complex by the day. That evolution is ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Explore how healthcare provider (HCP) marketing is entering its Pharma 4.0 moment by leveraging AI for real-time campaign optimisation.

CAVA Group, Inc. CAVA is showcasing a disciplined and increasingly sophisticated marketing strategy aimed at driving ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

B2C marketers are using content marketing primarily to bring attention to their overall brand: The three most cited marketing goals in the last 12 months were creating brand awareness (84%), educating ...

One-third of marketers say they do not know which digital marketing tactic has the biggest positive impact on revenue, according to a recent report from Webmarketing123. The report was based on data ...

A marketing leader at OCBC Bank in Indonesia explained how the bank’s transformation began by addressing the lack of financial literacy -- a national shortfall with substantial consequences for both ...