Real-time marketing offers strategic advantages for any multinational company looking to stay relevant and connect ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

Aron Darmody, a professor at Carleton University’s Sprott School of Business, said many Canadian companies have adopted a more patriotic tone in their marketing campaigns since the trade war began.

Launching at IPW 2025, the "Never Done. Never Outdone." campaign is an invitation to experience a Chicago that is endlessly creative, relentlessly driven, and always ready to surprise you.

Choose Chicago today announced the global launch of a new marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, and events. The new "Never Done ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

The Book Marketing Society’s winners for the first quarter of 2025 were announced last night, including Piatkus for Onyx Storm and Scholastic for Sunrise on the Reaping.

Choose Chicago today announced the global launch of a new marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, and events. The new "Never Done. Never ...

Combined Campaigns Defined Combined campaigns use multiple forms of media such as traditional advertising techniques (e.g., print and television ads) along with relatively new channels, such as social ...

Emotional marketing capitalises on this psychological truth by aligning a brand's message with customers’ emotions. This approach is based on the idea that when consumers feel emotionally connected to ...

BarkBox CEO Matt Meeker apologized after a leaked message from a staffer on Reddit exposed the company’s plans to axe marketing for its Pride campaign out of fear it would “feel more like a ...