By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

What Is DAGMAR? DAGMAR (defining advertising goals for measured advertising results) is a model used in marketing to establish objectives for an advertising campaign and measure its effectiveness ...

The abundance of targeting options today means we’re no longer limited to broad-stroke brand awareness campaigns. Targeting techniques traditionally reserved for performance marketing are now being ...

Choose Chicago today announced the global launch of a new marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, and events. The new "Never Done ...

Launching at IPW 2025, the "Never Done. Never Outdone." campaign is an invitation to experience a Chicago that is endlessly creative, relentlessly driven, and always ready to surprise you.

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and video generation tools for its 50,000 WPP employee users and clients — all to ...

Even the strongest of Petterson supporters would be quick to point out that he’s not exactly at the top of his game right now, and the Canucks’ marketing team seems to have taken notice. As noted by ...

Leaked Microsoft org chart shows the team Jay Parikh assembled to lead CoreAI, full of fellow ex-Meta execs By Ashley Stewart Microsoft Jun 6, 2025, 2:00 AM PT ...