Most comms teams aren’t fluent in AI yet — but fluency is the difference between burnout and better workflows. Here's how to ...

From our origins as a modest local company, we have steadily grown into one of the world's top ten Marketing and Communications Groups-a transformation ... breaking away from the traditional logic and ...

This process has several names, but is often referred to as the Hierarchy of Effects Model of the communication process ... MarketingProfs provides thousands of marketing resources, entirely free!

The marketing communication process model is essential for businesses looking to effectively connect with their audience. It outlines how messages are crafted, sent, and received, ensuring that ...

Tech founder Fergal McGovern on how AI is helping organisations in highly regulated sectors to communicate with confidence – ...

The US-UK 'trade deal' falls short of an actual trade agreement and does not offer tariff exemptions, but could be a ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

Chiplets offer a huge leap in semiconductor functionality and productivity, just like soft IP did 40 years ago, but a lot has ...

Tech-forward execs share how they tap agentic AI to automate tedious tasks and supercharge business-critical activities.

WhatsApp’s global head of marketing ... but in the process it was also showing its trust in WhatsApp as a communications platform. In a typical commercial edit, marketers will obsess over ...

This article addresses 10 frequently asked questions about ChatGPT to demystify how it works and what it can do for you.