APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

Cannes Lions is embracing the creator economy with new awards and greater focus, setting the stage for creators to shape the ...

The former global SVP of Advertising at Company 3 makes a big entrepreneurial move. A shley McKim has launched her strategic ...

Vaasu Gavarasana has been named the COO of full-funnel marketing agency Redmatter. The senior marketing professional joined the company in 2023. With over 30 years of experience, Gavarasana ...

Oscar de la Renta has named former UTA agent Chloe Popescu as their new Chief Marketing Officer. In her new position, Popescu ...

Yes&'s leadership was attracted to Beacon for its strong B2B track record in industries such as fintech, cybersecurity, ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

COLUMBUS— Ohio Department of Insurance Director Judith L. French announced that former Ohio- licensed insurance agent Rhonda Chandler, of the Columbus area, was sentenced on Feb. 7 in Franklin County ...

With talent management and influencer marketing agencies struggling to keep up with India's influencer boom, even college ...

In the digital-first era we are living in today, the fate of your brand relies greatly on its online presence and reputation.

The former ‘It girl’, who co-founded the famous shoe brand, is rumoured to want her baby back. Will she be able to step back ...

Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...