Leaders need to recognize the shift from an innovation agenda to one driven by emotionally intelligent leadership and ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

Affiliate content. Discover how AI may be reshaping marketing campaigns by turning complex data into actionable insights, ...

Google Analytics focuses on user sessions and uses different attribution models (e.g., last-click, first-click, or data-driven) to assign credit within a session. The pros ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

At the forefront of Generative AI-based business decision making, Large Market Models (LMMs) have emerged as groundbreaking GenAI innovations that are actively reshaping business strategies.

Unlock the full potential of AI in marketing by integrating third-party data, fueling deeper insights, optimizing media mix ...

One thing that retail and CPG organizations can do to stay competitive is focus on what they can control: their data.