Philip Lakin, Head of Enterprise Innovation at Zapier, joins host Aby Varma, founder of Spark Novus, to explore how AI agents, orchestration, and no-code tools are transforming marketing from simple ...

To become a truly indispensable asset to an organization, marketing operations professionals should master these seven ...

2X, which is backed by Recognize and Insight Partners, has acquired Outbound Funnel, a San Francisco-based revenue operations consultancy specializing in AI-powered sales engagement and revenue ...

Influence maps are the compass brands need to navigate the complexity of marketing in 2025, according to Google ...

A Guess campaign in Vogue featuring an artificially generated model has reignited debate over what it might mean for ...

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial ...

With more than 1,000 team members globally, 2X is backed by private-equity firms Recognize Partners and Insight Partners. 2X has been recognized as one of the fastest-growing companies in the US by ...

Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that ...

As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

Look for patterns in their frustrations—like delayed responses, generic reporting or lack of business context. Create a ...