Philip Lakin, Head of Enterprise Innovation at Zapier, joins host Aby Varma, founder of Spark Novus, to explore how AI agents, orchestration, and no-code tools are transforming marketing from simple ...

To become a truly indispensable asset to an organization, marketing operations professionals should master these seven ...

2X, which is backed by Recognize and Insight Partners, has acquired Outbound Funnel, a San Francisco-based revenue operations consultancy specializing in AI-powered sales engagement and revenue ...

Influence maps are the compass brands need to navigate the complexity of marketing in 2025, according to Google ...

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial ...

Strategic acquisition broadens 2X's expertise across the entire GTM technology stack, delivering managed services for marketing, revenue operations, and sales technology implementation ...

Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that ...

LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

Look for patterns in their frustrations—like delayed responses, generic reporting or lack of business context. Create a ...